The real meaning of value-added service . . .

Robert Middleton, the marketing guru who resonates with me (www.actionplan.com), sent the below note and link out for the holidays in place of his regular weekly newsletter.  I would be full of hubris to think that what I am tryingt to do with my website/blog could have even 1% of the impact that Johnny, featured in the clip below, has on his [...]

Mindy Mail 5

Going Green – Idea #2: Consider Wafer Seals

Some orders require shrinkwrap or overwrap (that “crispy” plastic covering on the audio CDs you buy).  I realize that those packaging finishings are necessary for security or quality assurance purposes of many products, and we certainly can provide that service at Video Labs.
However, several of my clients have asked for a more “eco-friendly” alternative for that purpose.  Something we’ve come [...]

Going Green — Idea #1: “Evaluated” Betacam Tape?

OK, I would be hard-pressed to defend our media replication industry as a “green” endeavor. 
But many of my clients are asking for suggestions as to ways they can have less of an enivornmental impact with their orders.  Good for them!