The real meaning of value-added service . . .
Robert Middleton, the marketing guru who resonates with me (www.actionplan.com), sent the below note and link out for the holidays in place of his regular weekly newsletter. I would be full of hubris to think that what I am tryingt to do with my website/blog could have even 1% of the impact that Johnny, featured in the clip below, has on his clients. Nevertheless, I can say with all sincerity that the same spirit that drives Johnny to serve his clients is what motivates me too. Here’s what Robert wrote:
“Instead of the More Clients eZine, today I have a special gift for you. Successful businesses, large or small, are built on a foundation of great service. But what is great service, really? After you watch this little online video, you’ll understand what service is - in a whole new way. It’s only 3-minutes long and once you see it, I promise you, you’ll never forget it.”