“Once you make a real commitment to offering a service, be prepared for the fact that it develops a life of its own. You will need to make decisions from the perspective of what the business needs in order to grow, as compared to what is in your personal comfort level. Frequently, they are not the same.”

And her thoughts about today’s youth? “For the kids I work with, I notice their ease and self-confidence in relating to adults, their exquisite honesty in being exactly who they are, and their comfort in being part of a culturally diverse world. I like what I see, and it is a joy to work with them.”

Betty is certainly not standing still in her marketing efforts. “Having received requests for material from places as varied as Texas, North Carolina and New Hampshire, I am going to be authoring a book on the Stressless Tests™ method. My working title is What’s My Style? It will be released before the end of the year.”

“The book will incorporate all of the Stressless Tests ™ material needed for readers to understand their own learning style, and how it impacts classroom performance, procrastination, personal creativity, perfectionism, and more. With a highly accessible skill-building approach, it will lead readers to solve some of their most vexing learning challenges. It will have additional information directed to parents of secondary school students.”

“To capture some of the DVD material, I will incorporate web-based video segments along with the text. Frequent brainstorming and feedback sessions with my students are providing me with invaluable insight on how to make this an accessible and attractive book for all readers.” To sign up for advance notice when the book is available, go to www.Stresslesstests.org and click on the button to receive future course announcements. Check the appropriate box and you will receive email notification. We asked for any final advice to pass along to other entrepreneurs. “Partner up with the community you are serving, and provide a way for them to tell you what they need, what they have a budget for, and how important it is to them. Their perspective is often quite different from yours, and it will always provide a welcome reality check.”

Betty Caldwell can be reached through her website at www.stresslesstests.org bcaldwell@stresslesstests.org or 410-740-4659.

(last photo courtesy of Baltimore Sun article on Betty)

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