If you haven’t read my initial blog about Twitter titled, “Why I Twitter,”  I encourage you to do so before reading this blog, because this article is a real-world example of what I lay out in that post.

With that said, here goes:

While sipping my coffee ona recent Sunday morning, I read in the print section of today’s Baltimore Sun a McClatchy newswire story about OLED displays and how they are about almost to enter our everyday lives.

This is just the sort of article I like to refer to in the “David’s Website Picks” section of my website

So I went to the Sun website and tried to find the article.   Hmmm, maybe just me, but I couldn’t find it.

So I went to the McClatchy website and hmmm again, still couldn’t find it.

But when I Googled for the article, sure enough, the Chicago Tribune had the story.  (actual story: http://tinyurl.com/lxgqq5)

(OK, I know there is a battle going on where newspapers are trying to get some compensation from the major search engines like Google for what I just did, and there is probably merit in that, but regardless, for users like me and you, the bottom line is that with enough effort, we can usually get an online link to the story somehow.)

OK, next . . . those familiar with my website know that the “David’s Website Picks” section was something I included right from the launch.  I envisioned it simply as a way to make relevant resources on the web more accessible to my network of contacts and clients.

It has proven to be useful in several ways.

For one, I often direct phone callers (99% of whom are on their computers when they call me) to the section for quick answers to inquiries, such as international broadcast standards.

And if I am reading my traffic reports correctly, indications are that this section is very popular with visitors who are just browsing or surfing for media info.

Ok, in Part 1 about “Why I Twitter,” I mention the power of the blog.   So now I am able to  reap the fruits of the past several years of blogging from my contributors, guests and me.  To date, www.DavidRyanMediaSolutions.com now has over 140 blog post articles.

Keep following me now . . .

As I read today’s article in the Sun about OLED displays, I recalled that  tech expert and good friend Chris Vazquez, one of my site’s contributors, wrote a column awhile back about OLED screens.

So this morning, I posted the following at the top of page 3 on my “David’s Website Picks” section:

“OLED screens are coming: http://tinyurl.com/lxgqq5 and here is Chris Vazquez’ column on them: http://tinyurl.com/kq9xw7”

BUT WHY STOP THERE?   I also posted the same listing in my Twitter account:  www.Twitter.com/DRMediaSolution

And I’ve also set it up so that my Twitter posts automatically also get posted on my LinkedIn page.

And I post links to all my blogs on my Facebook page. (www.Facebook.com search for “DavidRyanMediaSolutions.com”)

And . . .

Get the picture?

Let’s keep analyzing this further.

Notice that at the end of Chris’ blog I tell readers how they can contact him (he is tops, by the way — a better installation designer and engineer you will never find chris.vazquez@verizon.net ) . . .

and I put in a reminder plug about my core business activity: media replication (CDs, DVDs, videotape) and multimedia services.

and I suggest another blog that might be of interest . . . an article about HTML, XML and XHTML by Leslye James (now Reaves).

One concluding observation, and I believe it’s a critical one.  While there is some overlap between those who follow my website on a regular basis and those who follow me on Twitter, I beleive there are still two distinct camps involved here.

Those who follow my site tend to be more of a ”browsing” frame of mind.  I can tell from the traffic logs that they like to hang around the site for as many as five or six pages per visit.  

Those who come to the site from Twitter seem to be in a different time warp.  They want specific information, and they want it now.

I want to be sure I am marketing to both (and I think you do too, yes?)

As always, I welcome your comments below.

Want to learn more about my online marketing strategies?  I invite you to check out my eBook, co-authored with Leslye Reaves, “Synchronize or Sink: Develop an Online Marketing Strategy that Works.”

Again, feel free to contact me directly at dryan@videolabs.net or 240-268-3508

And yes . . . to repeat, I invite you to follow me on Twitter: www.Twitter.com/DRMediaSolution