If you haven’t read my initial blog about Twitter: http://tinyurl.com/d99dl6 , I encourage you to do so before reading this blog, because this article is a real-world example of what I lay out in that post.

With that said, here goes:

While sipping my coffee this Sunday morning, I read in the print section of today’s Baltimore Sun a McClatchy newswire story about OLED displays and how they are about almost to enter our everyday lives.

This is just the sort of article I like to refer to in the “David’s Website Picks” section of my website http://tinyurl.com/4lw9ag

So I went to the Sun website www.BaltimoreSun.com and tried to find the article.  Hmmm, maybe just me, but I couldn’t find it.

So I went to the McClatchy website http://www.mcclatchydc.com/ and hmmm again, still couldn’t find it.

But when I Googled for the article, sure enough, the Chicago Tribune had the story.  www.ChicagoTribune.com  (actual story: http://tinyurl.com/lxgqq5)

(OK, I know there is a battle going on where newspapers are trying to get some compensation from the major search engines like Google for what I just did, and there is probably merit in that, but regardless, for users like me and you, the bottom line is that with enough effort, we can usually get an online link to the story somehow.)

OK, next . . . those familiar with my website know that the “David’s Website Picks” section (again http://tinyurl.com/4lw9ag ) was something I included right from the launch.  I envisioned it simply as a way to make relevant resources on the web more accessible to my network of contacts and clients.

It has proven to be useful in several ways.

For one, I often direct phone callers (99% of whom are on their computers when they call me) to the section for quick answers to inquiries like international broadcast standards.

And if I am reading my traffic reports correctly, indications are that this section is very popular with visitors who are just browsing or surfing for media info.

Ok, in Part 1 about “Why I Twitter,” (again: http://tinyurl.com/d99dl6 ) I mention the power of the blog.   So now I am able to  reap the fruits of the past two years of blogging from my contributors, guests and me.  To date, www.DavidRyanMediaSolutions.com now has over 100 posts.

Keep following me now . . .

As I read today’s article in the Sun about OLED displays, I recalled that  tech expert and good friend Chris Vazquez, one of my site’s contributors, wrote a column awhile back  about OLED screens.

So this morning, I posted the following at the top of page 3 on my “David’s Website Picks” section:

OLED screens are coming: http://tinyurl.com/lxgqq5 and here is Chris Vazquez’ column on them: http://tinyurl.com/kq9xw7

BUT WHY STOP THERE?   I also posted the same listing in my Twitter account:  www.Twitter.com/DRMediaSolution

And I’ve also set it up so that my Twitter posts automatically also get posted on my LinkedIn page: http:tinyurl.com/DavidRyanLinkedIn

And I post links to all my blogs on my Facebook page. www.Facebook.com search for “DavidRyanMediaSolutions.com”

And . . .

Get the picture?

Let’s keep analyzing this further.

Notice that at the end of Chris’ blog I tell readers how they can contact him (he is tops by the way — a better installation designer and engineer you will never find chris.vazquez@verizon.net ) . . .

and I put in a reminder plug about my core business activity: media replication (CDs, DVDs, videotape) and multimedia services.

and I suggest another blog that might be of interest . . . an article about HTML, XML and XHTML by Leslye James (now Reaves).  http://tinyurl.com/pw7bqp

One concluding observation, and I believe it’s a critical one.  While there is some overlap between those who follow my website on a regular basis and those who follow me on Twitter, I beleive there are still pretty much two distinct camps involved here.

Those who follow my site tend to be more of a ”browsing” frame of mind.  I can tell from the traffic logs that they like to hang around the site for as many as five or six pages per visit.  

Those who come to the site from Twitter seem to be in a different time warp.

I want to be sure I am marketing to both (and I think you do too.)

I welcome your comments below.

Again, feel free to contact me directly at dryan@videolabs.net or 301-217-0000 x104

And yes . . . to repeat, I invite you to follow me on Twitter: www.Twitter.com/DRMediaSolution

If you enjoyed this post, you might also be interested in checking out other blogs on marketing and observations by David Ryan.  Click on the categories after reaching the followng link: http://tinyurl.com/o6orkp