So I attended a Capitol Communicator  www.capitolcommunicator.com event in DC last evening (9/30/09). 

It was a release party for their new offering, the online SourceBook http://tinyurl.com/y9slotg, which I assume will become something like the “LA 411″ www.La411.com for the mid-Atlantic region.

I always enjoy attending these CC events, as I get to network with a great mix of media peers . . .

. . . and the Capitol Communitor is an excellent e-zine.  (Kudos to the combined business savviness of founders Paul Dunning and Phil Rabin along with fellow marketing team member, Amy Schwab http://tinyurl.com/y8no9cj)

But what also caught my eye at this event was the showcasing of a device called “Boxci” http://www.boxci.com/ created by Bethesda-based A.M.G. (Alternative Marketing Group) www.amgww.com

The “Creative General” of the company is J. Jaber (pictured with me above).  He and his team of about eighteen specialize in developing inventions that utilize ”new media.”   Hint: I heard him intersperse the phrase “guerilla marketing” as he spoke with me.

The Boxci was just as it sounds, a small arcade-like box on a stand with an interactive display on the front that allows one to have a picture of themselves taken.  

The photo then gets wrapped in a promo logo picture frame (as you can see above, in this case, the Capitol Communicator) and can be sent immediately to any e-mail address.

Hmmm, so think of the marketing possibilities . . . 

For example, a restaurant at the beach could place a Boxci in their lobby as people waited for a table.  Waiting patrons could e-mail pictures of themselves (picture-framed of course in the business’ logo) to wherever . . . (oh yeah, the photo just might have a water view in the background – ya think?)

And once the e-mail is accessed (of course, done easily from most cell phones), the downloaded photo presents facilitating links for posting the photo on a wide range of social media sites, like Facebook www.facebook.com and Twitter www.Twitter.com

J. Jaber told me about another product the company developed, a hi-def printed napkin, http://www.hdnapkin.com/ that allows for high resolution (i.e. like in a magazine) print quality on paper napkins.   Yep, they have successfully created a new high-end billboard space.

I like this kind of thinking.  I plan to follow these guys!

I welcome your comments below.

Remember to contact me for all your media replication and related multimedia needs.  dryan@VideoLabs.net or 301-217-0000 x104

If you enjoyed this article, you might also enjoy reading my quick-read blog about how I use Twitter for marketing:  http://tinyurl.com/q6uxfh