So this past Thursday afternoon I was sitting at my desk wondering where everyone was.  By “everyone,” I mean my clients, contacts and prospects.

I was not getting replies to my eMails regarding proposals and orders.

You know us sales types.  A few hours of quasi-silence and our worst insecure fears  take over.   “Ah, it’s finally happened, I knew it . . . any economic recovery is like the Emperor’s new clothes!  We’re doomed!”

We also have a tendency to displace anxiety.  So I went to our IT person, “Randy, I am sure there is something wrong with the network.  Can you please check it out?” (Randy is used to these episodes of mine and calmly replies, “No problem, David.”)

Or maybe it’s those thunderstorms outside.  “Yeah, must have knocked something out with the phones.”

Then as I headed to my desk, one of our customer service folks shouted out off-handedly, “Gosh, it seems like everyone is at the beach.”

“Oh no!,” I say to myself, ”It’s a pandemic!”

OK, how do I not let these moments push me over the edge?

Here’s my secret:  I remind myself that I am a disciplined marketer.  Well, “disciplined” probably gives the wrong connotation — because I have too much fun with my marketing.  Let’s say I have become a “consistent” marketer.

“No one is forgetting about you, David.   You, of all people, keep in touch and add value for your customers.”  It’s a calming mantra.

So then, what’s the best Rx for a salesperson who thinks everyone in his or her network has fled to the beach?  Do a reality check and remember how consistently you’ve been marketing by “adding value” to what you provide your clients.

And if you want to improve on that, definitely check out my eBook regarding online marketing,  co-authored with Leslye Reaves.

Oooops, gotta run.  I see I have two eMails in my inbox, each for a large disc authoring project and copies.  Look at that.  One eMail is from a client who’s at the beach!

Ah, we’re in cruisin’ mode once again.

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