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CATEGORY: Marketing
How I use qr codes for marketing
You’ve probably seen these square barcodes in publications. I noticed them first in the Washington Post within the past year. They allow smartphone users an easy way to go online to get further information covered in an article.
(Cool way for the challenged print media to try to transition to the online world.)
“qr” stands for “quick response” codes.
They were created in Japan in the ’90′s.
Here’s how it works:
You download a qr app on your smartphone. (iPhone has apps for this. I have a Droid, and there are a number of free apps available for my phone. I chose QR Droid.) I thought installing and setting this all up might be a challenge, but it was very easy and fast.)
How to market when you are feeling max’d out (part 2 – some answers)
In Part 1, I laid out what might be causing some of us sales folks to feel a bit max’d out these days. In this blog post, I offer some answers.
Again, it’s very tempting to put off marketing efforts when you are busy. I mean, look, there are only so many hours in a day, and it’s more challenging than ever for me to leave the office and go out to meet clients and attend networking events.
And sure, taking care of my clients’ inquiries and orders is always my top priority.
But that doesn’t mean that I have to yield to the thought of totally shutting my marketing down. In fact, doing so could be disastrous. One aspect of successful marketing is consistency. And if you shut down marketing activities when you are extremely busy, you violate that most important marketing tenet.
So what to do? Here are some answers I’ve come up with for myself. Perhaps they might resonate with you as well:
How to market when you are feeling max’d out (part 1 – some background)
(In this part 1, I give some background and analysis to this question. If you are in a rush and want to jump to answers to this question, you can jump forward to part 2)
OK. I’ll admit it. I’ve been burning the candle a bit at both ends of late, and from my discussions with other sales colleagues, I am not alone.
I am sure the macro-economic gods are looking down on us, shaking their heads and smirking, having their little fun.
They just can’t understand how we mere mortals can be so blind at times. I mean, . . . “duh!” . . . shouldn’t the fact that sales folks might be feeling a bit stretched and tired right now have been completely predictable?
Synchronize or Sink: Develop an Online Marketing Strategy that Works
At the end of this month, this website, DavidRyanMediaSolutions.com will celebrate its third anniversary.
Whoo-eee!
And I remain convinced that my online marketing is a major reason why I, amdist the challenges within our media field these days, remain a viable sales player.
Many of you have observed and provided supportive feedback over the years as I have tweaked and honed my online marketing process. Many thanks again for that.
A few months ago I decided to share my experiences in developing an online marketing strategy by writing an eBook, which is now available for easy online purchase and download:
The title is “Synchronize or Sink: Develop an Online Marketing Strategy that Works.”
Copyright 2007-2012 David Ryan.
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