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CATEGORY: Observations
The real meaning of value-added service . . .
Robert Middleton, the marketing guru who resonates with me (www.actionplan.com), sent the below note and link out for the holidays in place of his regular weekly newsletter. I would be full of hubris to think that what I am tryingt to do with my website/blog could have even 1% of the impact that Johnny, featured in the clip below, has on his clients. Nevertheless, I can say with all sincerity that the same spirit that drives Johnny to serve his clients is what motivates me too. Here’s what Robert wrote:
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The Rocky Mountain Way – an extra 5 or 10%
I had the privilege of working at several PBS stations early in my career, and one of them was KRMA-TV in Denver http://www.rmpbs.org/. I was the Cultural Affairs Producer there from 1980 – 1984. It was a rewarding and fun experience, and I made life-long connections with many people from my tenure there.
But I hadn’t actually been back to the station itself in over 20 years.
Marketing Observations at Hershey Park
My wife and I accompanied our daughter and a group of her friends to Hershey Park in Pennsylvania over Labor Day weekend. It’s a family-oriented theme park that we have visited many times over the years.
I decided this time to do what marketing expert Robert Middleton (www.actionplan.com) does on his vacations — observe what works and doesn’t, from a marketing point of view, at the places he visits.
Observations on Text Messaging
My teenage daughter sat with three of us adults around the kitchen table the other day. It was an informal setting, and she was not being rude as she drifted in and out of the adult conversation so as to attend to the text messages on her cell phone.
At one point I noticed how she was moving her thumbs at lightening speed while at the same time listening intently to our conversation. Her ability to be engaged with us while still typing away reminded me of a story my father told me.
Copyright 2007-2012 David Ryan.
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