CATEGORY: Video Production

“We’ll make them watch it.”

“No one will want to watch this.”
“We’ll make them watch it.”

I don’t even remember the topic of the script anymore, but this was an actual conversation I had with a client that still echoes in memory.  I do recall that the manager was determined to cram as much data into the video as he could, and either didn’t realize, or didn’t care, that his intended audience would tune it out, overloaded into apathy. Important messages would be lost in an unrelenting deluge of instruction, whether the audience – his company’s employees – was required to view the video or not.

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Sharpen Your Sentences

Your writing makes an indelible first impression as surely as your appearance does, so take time to polish the sentences in all your writing, from annual reports to marketing scripts. An informal style prevails in emails and blogs these days, but that’s no excuse for rambling or boring writing.

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Can discontinuous timecode on a DV recording be corrected?

Yes, the latest generation HDV/DVCAM VCR has the ability to re-record or “Insert” the timecode into an existing DVCAM recording. – We should also address the other half of the question… How do we avoid unwanted changes in the timecode during the original recording?

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Sticker Glossary – making sense of them all

So many stickers . . . Confused?

The media field sure has its jargon.

But having worked on staff at seven media companies, and as a consultant at countless others, I know there is an imporant purpose for the seeming madness.  Such identification can be critical when library-ing or archiving media assets.

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