CATEGORY: Writing

“We’ll make them watch it.”

“No one will want to watch this.”
“We’ll make them watch it.”

I don’t even remember the topic of the script anymore, but this was an actual conversation I had with a client that still echoes in memory.  I do recall that the manager was determined to cram as much data into the video as he could, and either didn’t realize, or didn’t care, that his intended audience would tune it out, overloaded into apathy. Important messages would be lost in an unrelenting deluge of instruction, whether the audience – his company’s employees – was required to view the video or not.

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Sharpen Your Sentences

Your writing makes an indelible first impression as surely as your appearance does, so take time to polish the sentences in all your writing, from annual reports to marketing scripts. An informal style prevails in emails and blogs these days, but that’s no excuse for rambling or boring writing.

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